Old Style has redesigned its packaging to honor firefighters and will donate 20 cents from every commemorative case sold to four related charities.
The cans and cases designed with a firefighter crest, axe and other images of classic firefighting techniques will debut next month. Old Style has pledged to donate $20,000-$35,000 to a group of Midwest charities.
Those benefiting from the effort include: the Ende, Menzer, Walsh and Quinn Retirees’, Widows’ and Children’s Assistance Fund, the IPPFA Remembrance & Survivor’s Fund, the Professional Fire Fighters of Wisconsin Charitable Foundation and the Professional Firefighters’ Union of Indiana.